“Shave At Least Three Years and Thousands of Dollars off Your Rise to Success as a Highly Paid Professional Speaker Applying Only 18 Key Strategies!”

My “take-charge” marketing model will alleviate the “how?”, “what?”, “when?” and “where?” of any speaker’s marketing process, giving you a proven 18-week strategy to hit the ground running as a vigorous marketer, growing your client list and bank account by thousands!

Date:
Re: Your Professional Success

Hello, I’m Norma T. Hollis, America’s Leading Authenticity Expert and author of "Ten Steps to Authenticity: Creating a Rewarding and Satisfying Life".  I’m also the creator of The Authenticity Assessment for Speakers & Entrepreneurs - an innovative test that actually 'rates' your authenticity level based on nine dimensions of authenticity, the result of decades of communication research. 

Twelve years ago, I entered the public speaking arena as a professional speaker.  I began working with speakers of all levels and formed Speakers’ Etcetera -- a communication training & development company that fulfills not only meeting planners’ needs, but each speaker’s needs.  I also founded the first online directory to showcase Black voices: Black Speakers Online.  Black Speakers Online has grown into a prestigious speakers bureau with a boutique booking department.  Speakers Etcetera has evolved into a communication giant that provides training and programs to individuals, executives and corporations. We use these marketing strategies every day!

Ask yourself:

• Do you only dream of getting paid to speak?
• Have you already mastered your presentation, but feel completely lost when it comes to landing booking engagements?
• Once you have a meeting planner’s attention, can you master self-promotion to sign and seal the deal?
• What collateral material do you use to boost your “book-ability factor”?
• Ever garnered a paid engagement?  Have you decided how you will price yourself as buzz spreads?
• Are you flying by the seat of your pants, landing where the gigs take you or is there a specific niche that resonates with you?
• Where do you fit into the market place puzzle?  Do you have an established brand and identity that is recognizable and stands out from others within your niche?
• When you have finished speaking do you watch your audience walk out the door pumped up and yet empty handed?  Do you have continued education materials to retain your new fans’ and customers’ attention?

After hearing fellow speakers and clients sound off on how they “wish they had step-by-step directions to build their speaking businesses” and asking for the secrets of my own marketing strategies that I have used to build my own empire, I decided to share my success by streamlining my proven marketing plan into a thorough, yet straightforward system that promotes accelerated studies and implementation.

With a heavy learning curve, and years of trial and tribulation, I have identified key marketing strategies that can not only reap contract after contract of speaking engagements, but also massively multiply your sources of revenue and notoriety.

Each day I wake up with the joy and luxury to use my unique Authentic Voice to live my dream while helping others to realize theirs. 

After 12 years of entrepreneurial success and a lifetime of public speaking, I will challenge you with a proven wellspring of principles that can transform your speaking career.  Hundreds of speakers, from all walks of life, have used my authentic marketing strategies to develop a more dynamic and authentic speaking platform, increase their incomes, grow their businesses, and get back a real sense of control over their lives and futures.

These marketing strategies are the result of 12 years of dedicated research working with speakers of all levels, documenting their development and analyzing their careers.  I have coached celebrities, seasoned speakers and beginners. 

Having founded one of the first African-American owned speakers bureau over 10 years ago, I have witnessed speaker after speaker with only an idea or presentation, but no marketing strategy what-so-ever.

The Not-So-Pretty Truth

Meeting planners do not come knocking on your door.  You must have an active marketing plan to create a buzz! An in-your-face strategy to catapult your name to the top of the niche your're in, to land bookings and dominate your field of expertise.

And what happens after you have those bookings and the legions of new fans before you are heading out the door? 

How will you continue to build upon your business if you have nothing to offer after the fact?  It is easy to be a one-stop shop.  Speak and get paid, speak and get paid...but not be SMART and create products your audience needs and will buy.

By implementing a proven marketing plan, your presentation is just a small part of your identity as a professional speaker.

If you are a level 3 or experienced level 2 speaker with your purpose and message in place, today is the day to determine your future within the industry.  You can have a well-rounded business or simply a job.  The choice has to be made.

If you are a beginning (level 1 and some level 2) speaker and need information on how to start your speaking career, click here to find out about our audio program, The Path to Becoming a Professional Speaker.

Isn’t it ideal to set a course that will have meeting planners and customers knocking on your door for more and more information?

So You Say, “I’m represented by a speakers bureau. 
I don’t need a marketing plan.”

Wrong answer!  To a meeting planner scanning hundreds of prospects to fill their next corporate event, you are only as good as the buzz they hear and the collateral materials you have before them.  They’re not about to risk their jobs to “give you a shot”.

Yes!  First impressions matter.  A clever marketing plan matters!  That is why I have taken my proven marketing steps that have worked for countless speakers, and turned them in to 18 weekly installments, sent to you via email.

Imagine having a map that leads directly to your own pot of gold! 

Throughout 18 weeks I will:

• Introduce you to the two focuses of Marketing Positioning.

• Share the biggest strategy that will save years of fruitless and costly promotion efforts.

• Lead you through the gauntlet of how to establish your Brand.

• Walk you through a key strategy to evaluate where you are and where you want to go, and then develop a plan to get there.

• Enlighten you about the role your own Image will play within your marketing plan.

• Reveal the tools-of-the-trade that all speakers must have as collateral and the key to using only effective components within this material.

• Gift you with important Templates for quick and easy implementation.

• Clue you in on the principal keys and shortcuts to produce a fruitful Demo Video and give you a step-by-step outline to follow.

• Give you a sheet-by-sheet outline to create a noteworthy Press Kit.

• Share the most effective way to get free promotion.

• Contribute a list of organizations that can be of help to your professional speaking career in the area of promotions.

• Explain the role that bureaus and other professional promoters can play.

• Sum up the difference between free and fee speakers.

• Reveal what is essential to every serious speaker’s marketing plan.

• Show you how to “marry” each lesson together to lay-out your ultimate marketing plan based on your needs and beliefs.

• Explain the one medium that is the life-blood to successful speakers, and how easy it is to create for you.

• Assist you to create a marketing plan that represents the authentic you!

When You Work Through Each Class, Identifying the “Core You”, and Find Your Complete Marketing Plan Is Finished, You Can Enjoy the Ride as Your Calendar and Your Bank Accounts Begin to Fill-Up!

We Have All Purchased Products and Been to Events That Promise to Lead You Down the Yellow Brick Road...

Unfortunately, they often don’t supply you with the step-by-step direction or utilities to do it yourself.  That stops here!

My 18-Week Marketing eClass for Speakers is complete with audio direction and interactive worksheets to guide you as you develop a map of your own distinct road to success.

You will receive:

• 18 descriptive and instructional eClasses delivered by email with a new focus each week

• Interactive assignments

• Templates and graphic examples

• Complete audio download of my Voice to Market CD

• Graphical timeline flowcharts

• Easy to implement, immediate ideas for creating product

• Recommendations and links to key resources

• Complete audio downloads for two of my coaching programs

• 1 Telecoaching class at the end of the series

• Weekly affirmations

Little to Risk and a Lot to Lose

If you are a professional speaker without a marketing plan, you just might find yourself in the employment line looking for a J-O-B!  Your dream is at stake here.  Your ideal existence where you glean your main source of income doing what you love to do, what you are called upon to do...speaking.

Would you risk that dream, where you are your own boss and you determine the work you put out and the income you bring in? 

Do the math ... the cost of this eClass is around the cost of a five-star Friday night dinner and movie date.  For just one week, ignore the latest blockbuster and skip the fad restaurant to focus on your future.  What will your legacy be?

YES, Norma! I am ready to create my road map to success.  Coach me on building my marketing strategy so that I can focus on what I love to do! Only $297

I stand by the information in my 18-Week eClass. If you are really ready to take the next step and you purchase this eClass and implement the system, you are risking nothing. You have a full money-back guarantee. If for any reason you aren’t happy with it, cancel your subscription within the first 30 days and I’ll refund your investment.